Strategy & Creative Direction
This page features some selected campaigns, communication plans, and creative work I have developed across different projects. From strategy and messaging to visuals and content execution, these examples reflect my approach to building clear, engaging, and purposeful communication.
UN WOD - Digital Strategy
My role focused on developing the campaign message and turning it into communication assets, including social storytelling guidance, discussion prompts, social media templates, campaign content, and brand guidance to support consistent public engagement across platforms.
UN Ocean Brand Toolkit
For this project, I developed a brand toolkit for the United Nations Decade of Ocean Science for Sustainable Development, translating the brand into clear guidelines for voice, logo use, color, typography, and communication templates across platforms.
UN Ocean Decade Strategy
For this project, I developed a strategic communications plan for the Ocean Decade at the UN Ocean Conference, covering key messages, channels, outreach, and campaign rollout.